Job Overview

We are seeking a strategic and results-driven Product Marketing Manager to join our Growth Team. In this role, you will be responsible for driving product adoption, user engagement, and revenue growth through data-informed marketing strategies. You will collaborate closely with Product, Engineering, Sales, and Customer Success teams to launch new features, optimize the customer journey, and unlock growth opportunities. If you thrive in a fast-paced, cross-functional environment and have a passion for product-led growth, this role is for you!

Key Responsibilities

• Develop and execute go-to-market (GTM) strategies for new products and features to drive adoption and growth.
• Analyze market trends and user insights to identify growth opportunities and influence product strategy.
• Collaborate with Product, Growth, and Data teams to optimize the user acquisition funnel and retention strategies.
• Craft compelling messaging and positioning that resonates with target audiences.
• Lead marketing experiments and A/B tests to improve campaign performance and product adoption.
• Create and manage multi-channel marketing campaigns (email, in-app messaging, social, content) to drive engagement and retention.
• Develop and maintain competitive analysis and market intelligence to keep the company ahead of trends.
• Work with design and content teams to create marketing assets and resources that communicate product value effectively.

Required Skills & Qualifications

• 5+ years of experience in product marketing, growth marketing, or related roles in a SaaS, tech, or startup environment.
• Proven track record of driving growth and user engagement through innovative marketing strategies.
• Strong analytical skills with experience in data-driven decision-making and tools like Google Analytics, Mixpanel, or Amplitude.
• Excellent communication and storytelling skills, with the ability to translate complex concepts into simple, engaging messages.
• Experience with lifecycle marketing, user segmentation, and A/B testing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong project management skills and the ability to work cross-functionally in a fast-paced environment.

Preferred Qualifications

• Experience with product-led growth (PLG) strategies.
• Background in growth hacking, demand generation, or performance marketing.
• Familiarity with B2B and B2C marketing models.
• Understanding of SEO, content marketing, and paid acquisition strategies.

What We Offer

• Competitive salary and benefits package
• Flexible work options (remote or hybrid)
• Collaborative and growth-focused team culture
• Professional development opportunities and learning budget
• The opportunity to work on innovative products that drive business growth

Ready to make an impact?
Apply now and join us in driving the growth of our cutting-edge products!